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How to Write a Good Advertisement Victor O. Schwab
Publisher: Echo Point Books & Media

Feb 1, 2001 - Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. Aug 15, 2013 - Writing ad copy for PPC can be a tough feat. The good news is, you don't have to be a super-creative copywriter to whip up competitive ad text. More mysteriously, his email was titled, "Article." Intrigued, I clicked. Feb 18, 2014 - In this example I am writing to teachers in schools, but the fundamental issues raised by this single page promotion are, I believe, the same no matter who you write to. By SmartRecruiters on April 30, 2014. Take a look at almost any job board and you will see countless job ads that are boring, long-winded, and lacking in persuasive power. Apr 30, 2014 - Write a Job Ad that Converts. Sep 28, 2011 - If your company has opted for external recruitment, the most commonly used is the recruitment announcement. May 2, 2012 - https://plus.google.com/u/0/117359174034639245217/posts/cJwiut7K6UC A fun excerpt from "How to Write a Good Advertisement" by Victor O Schwab. Nov 12, 2012 - Near the top of the stack was an email from a mysterious person named Xavier. €�If you are lucky enough to write a good advertisement, repeat it until it stops selling. Because instead of job advertisements, they are job descriptions, taken straight from internal documents Thus, it must encourage candidates to respond, and it must contain the keywords and phrases that allow data-driven tools to analyze and predict where it will function best. May 19, 2014 - However, a good portion of the most common complaints can be solved with regular care and maintenance. I had never heard of him before. In fact, following a pragmatic approach can be advantageous.